Schedule as of Oct 11, 2022 - subject to change

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Wednesday, October 19 • 1:20pm - 1:40pm
Cultural Considerations of audio manufacturers

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Design and manufacturing of all kinds should in some way be informed by creators whose voices and environments reflect a rich tapestry of diverse cultures. Whilst the current design and manufacture of microphones and their corresponding end user satisfaction is good, important innovation can take shape through constantly examining and advancing the relationship between culture, technology and music. These are the most consistent factors, which despite their ever-changing state influence the world around them. Creating audio as a Black, Female, Soundwoman from North-West London, naturally allows for a completely different process and manufacture of product which too has a place in the market and customer design. In other words, the role that one’s culture, gender, and age play can, in fact, inform the design of a microphone. A socio-economic perspective is paramount to product placement; however, the socio-cultural aspect of use and application is just as essential. Being able to include not only the social standing but too the cultural factors that so distinctively allow us to interact, buy and use products in different ways. Current social justice movements demonstrate that not only do the voices of justice, diversity, and equality need to be heard, microphones play an important role in that process.
Therefore, the CAYA (Come As You Are) X3E microphone aims to educate, entertain, and empower and fill the gaps of the current microphones market by adding design from different perspectives which helps to expand the industry offerings. Its design has been informed by and will inform those of a different audience and space and is needed just as significantly by the people it aims to serve. Reason being that, with all examples of innovations, products, music, beauty, fashion health and fitness people need to be able to relate and see themselves in the narrative, or the journey, or the ethics of a brand, relating to why they have created and with whom in mind.
Microphones have not changed massively since their design and production in the early part of the 20th Century, but culture has. Microphones and their specifics from their placement, to size, to weight to pick up range have undergone much scrutiny and research to best meet and fulfill customer requirements. However, in terms of cultural considerations this has not been given as much importance, despite it having a direct impact on technology development
With a plethora of different voices, no one type of product can meet the requirements of all. To culturally consider, is to holistically consider, creating with all in mind. Therefore, making a way for and to include creators, designers, manufacturers, engineers who add in a diverse way to what already exists can only contribute more so the ever-growing audio electronic world. Looking at our environments, technology, and humanity currently in comparison to 100 years ago, is exactly why expansion has been necessary and should continue to be so.


Wednesday October 19, 2022 1:20pm - 1:40pm EDT